![]() ![]() ![]() This is a common strategy amongst these leading sports brands, as they aim to maintain their share of the market by broadening their product lines. Describing itself as the 'blue mountains', Puma has been trying to incorporate more edge, creativity, and uniqueness into their designs with their collaborations with celebrities and fashion designers. Europe and the Americas are the most profitable markets for Puma, as these regions accounted for about 80 percent of Puma’s consolidated sales in 2022. Puma, also one of the globe's leading sporting goods brand, has the long-term mission of becoming the most desirable sport lifestyle company in the world. In 2022, over 50 percent of the adidas Group's net sales were generated by the footwear category. Just as with Nike, footwear is the most important category for adidas. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world, just behind Nike, with a brand value of approximately 14.6 billion U.S. After a disagreement between the two brothers, the company split, creating the two widely known sporting brands, Adidas and Puma. Much of Nike's success can be attributed to the brand’s marketing campaign as well as sponsorship agreements with celebrity athletes and professional sports teams.Īdidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik, established by two brothers, Adolf and Rudolf Dassler. North America is a key market for Nike, as close to half of its global revenue is generated there each year. ![]() Nike has a higher global revenue than its main competitors, adidas and Puma, put together. U.S.-based Nike is the world’s leading brand in athletic footwear and apparel, and the world's most valuable clothing brand in general. The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position. In 2022, the adidas Group generated over 22.5 billion euros in revenue. markets have grown considerably over the years, Nike’s core market remains the United States, as approximately 40 percent of the company’s global revenue was made in this country alone.The statistic shows the global revenues of the sporting goods companies Nike, adidas and Puma from 2006 to 2022. The North American continent also generated the largest portion of the company's revenue, with more than 18 billion U.S. employed nearly 80,000 people worldwide, many of which were specifically located in North America. dollars in the fiscal year of 2022.Īs of May 31, 2022, Nike, Inc. The largest segment, footwear, led the way in terms of sales revenue, bringing in approximately 29 billion U.S. ![]() There are three main business segments from which Nike generates its sales, namely, footwear, apparel, and equipment. dollars in revenue during its latest financial year. The company also has a very strong financial record, generating over 46 billion U.S. Im Geschäftsjahr 2020/2021 erzielte Nike mit Schuhen weltweit einen Nettoumsatz von 30,01 Milliarden US-Dollar. In other words, Nike is not just the world’s leading sports clothing brand, it is also the single most valuable apparel brand on the planet overall. Diese Statistik zeigt den Umsatz (netto) von Nike weltweit in den Geschäftsjahren 022 nach Segmenten (in Milliarden US-Dollar). Nike is the most valuable apparel brand, boasting a brand value of over 30 billion U.S. Globally, Nike sponsors many high-profile athletes, such as Cristiano Ronaldo, Rory McIlroy, LeBron James, and Rafael Nadal, as well as sports teams like Barcelona, RB Leipzig, and Paris Saint-Germain. Nike markets several products under its own brand, including, but not limited to Nike Pro, Nike+, Nike Blazers, Nike Dunk, as well as Air Max, Air Jordan, Phantom, and so on. The company that named itself after the Greek goddess of victory is famous for its instantly recognizable 'Swoosh' logo, as well as its "Just Do It" slogan. ![]()
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